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Postado Por hmd011610 no Jan 17, 2024 4:03:38 GMT
A welcome message as part of higher education inbound marketing Your school’s information can also help segment your audience for more targeted messaging. Another way to personalize your school’s emails is by showcasing the experiences of real students. This tactic can help bring your school to life and distinguish its community from others. Prospects want to feel a meaningful connection with your brand and be able to envision what their own experience at your school will be like. Student testimonials–particularly videos–can add a personal touch to email marketing for colleges. Example: An email from McMaster University included a video featuring Asia Mobile Number List two of its Engineering students. This email is personalized to potential Engineering applicants, intending to educate those prospects and connect them with the community. An email featuring a video as an example of effective email marketing strategies for schools Potential applicants who register their interest in the engineering program can hear from those who have been in their positions and can receive more relatable information. 4. CTAs: Lay Out the Next Step for Prospects A Call to Action (CTA) is where the magic happens. As a part of your school’s more comprehensive marketing strategy, an email campaign must have a purpose–to incite a specific action. CTAs should reflect the original goals of your recruitment email campaign. Ask what your school hopes to achieve with each email, and you’ll have the CTA. That could be anything from booking a first consultation with an advisor to completing the final stage of an application. It all depends on which phase of the enrollment process a prospect is in.
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